Pet food, for pets we love and the future we want
About us
Our Story
​Bella & Binx began with a question no one in the pet food world seemed to answer: Why is it so hard to find a brand that’s healthy, sustainable, and affordable?
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We believe small, consistent actions drive real change. That’s why we’re building a pet food brand rooted in responsible sourcing, waste-aware systems, and transparency.
We will measure our environmental impacts, and from day one, our recipes and processes have been designed to reflect our values and tread lightly.
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We’re early in our journey, guided by a sustainability-first mindset and a drive to improve. Thank you for walking with us.
Our Values
Bella & Binx is built on four core values that guide everything we do—from sourcing ingredients to serving your community.
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We act with honesty & kindness—because we care deeply about pets, people, and the world we share.
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Transparency & Progress We measure our actions, share what we learn, and improve through data, analysis, and action.
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Commitment to Excellence We aim to do better. Better nutrition, better service, and a better future—for pets and their people.
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Fairness for All We treat everyone with respect and fairness—from our team and suppliers to the pet owners who choose our healthy foods.
