Privacy Statement 

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At Bella & Binx, we take your privacy seriously.

This privacy notice tells you what to expect us to do with your personal information.

• Contact details

• What information we collect, use, and why

• Lawful bases and data protection rights

• Where we get personal information from

• How long we keep information

• Who we share information with

• How to complain

 

Contact details

Email: info@bellabinx.co.uk

 

What information we collect, use, and why

We collect or use the following information to provide services and goods, including delivery:

• Names and contact details

• Information relating to loyalty programmes

• Website user information (including user journeys and cookie tracking)

• Information relating to compliments or complaints

We collect or use the following information for service updates or marketing purposes:

• Names and contact details

• Addresses

• Marketing preferences

• Records of consent, where appropriate

We collect or use the following information for research or archiving purposes:

• Names and contact details

• Addresses

• Website and app user journey information

• Personal information used for administration of research

• Personal information used for the purpose of research

• Records of consent, where appropriate

We collect or use the following personal information for dealing with queries, complaints or claims:

• Names and contact details

• Address

 

Lawful bases and data protection rights

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

• Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.

• Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.

• Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.

• Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.

• Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.

• Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.

• Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.

If you make a request, we must respond to you without undue delay and in any event within one month.

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To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

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Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information to provide services and goods are:

• Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

  • We may process personal data on the basis of our legitimate interests, including: Responding to your questions or expressions of interest in our products, Undertaking basic analytics to improve the performance and user experience of our website, Ensuring website security and preventing fraud. We always ensure that our legitimate interests do not override your rights and freedoms, and we assess this balance carefully before processing your data on this basis.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

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Our lawful bases for collecting or using personal information for service updates or marketing purposes are:

• Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

Our lawful bases for collecting or using personal information for research or archiving purposes are:

• Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

  • We may process personal data on the basis of our legitimate interests, including: Analysing site usage or customer behaviour to improve our services Archiving data for internal reporting, trend analysis, or business planning We only use non-sensitive data for these purposes, and we carefully assess that the impact on individuals is minimal and does not override your rights and freedoms.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

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Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:

• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

  • We may process personal data to respond to queries, investigate complaints, or handle claims. We do this on the basis of our legitimate interests in providing customer support and resolving issues. We ensure that this processing does not override your rights and freedoms.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

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Where we get personal information from

• Directly from you

 

How long we keep information

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Personal Data Retention Schedule

Newsletter Sign-Up Info

• Purpose: Sending marketing communications and updates

• Lawful Basis: Consent

• Retention Period: Until consent is withdrawn

Perks or Early Access Registration

• Purpose: Providing promotional offers or early access to future products

• Lawful Basis: Consent

• Retention Period: Until consent is withdrawn or perks expire

Queries or Expressions of Interest

• Purpose: Responding to questions or feedback

• Lawful Basis: Legitimate interest

• Retention Period: Up to 12 months after last interaction

Site Usage Data (Basic Analytics)

• Purpose: Improving website performance and user experience

• Lawful Basis: Legitimate interest

• Retention Period: Up to 24 months

Internal Reporting and Archiving Data

• Purpose: Business planning, trend analysis, and service improvement

• Lawful Basis: Legitimate interest

• Retention Period: As long as necessary for internal analysis (reviewed annually)

Complaint or Claim Records

• Purpose: Investigating and resolving issues

• Lawful Basis: Legitimate interest

• Retention Period: Up to 6 years (to meet legal and operational obligations)

We retain personal data only for as long as necessary to fulfil the purposes outlined above, or until you ask us to delete it. We rely on consent for marketing communications, and on legitimate interests for operational and analytical purposes. We only use non-sensitive data for these purposes, and we carefully assess that the impact on individuals is minimal and does not override their rights and freedoms.

For more information on how long we store your personal information or the criteria we use to determine this please contact us using the details provided above.

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Who we share information with

Others we share personal information with

• Relevant regulatory authorities

 

How to complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.

The ICO’s address:           

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113

Website: https://www.ico.org.uk/make-a-complaint

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Last Updated: September 2025